Persuasion Architecture |pəˈsweɪʒ(ə)n ɑːkɪtɛktʃə|

Online, persuasion architecture exists as the specifically designed elements of your web pages used to convince visitors to take the action the advertiser, corporation, or individual desires. It operates much like it does in the physical world; how the confectionary placed at the checkout isles of the supermarket, more often than not, make their way into our shopping baskets without our original intention. In the digital world, the data collected through our cache history helps inform machine learning algorithms to target advertisements based on what your data says you want to see/believe/buy. Pseudo startup Burrows and Powell seek to employ this framework to address how the convergence of digital and real world ‘persuasion architectures’ influence social behaviour. Taking on the terms of service multinational organisations utilise online, the artists ask for audience participation to engage with their ‘open’ studio space.