A continuing point of interest for collaborative artists Jessie Burrows and Angela Louise Powell, and focus of their prior work in the GlogauAir residency, are the contemporary issues of privacy in the digital age. In an effort to highlight these issues within their practices, the duo created a pseudo marketing startup ‘Persuasion Architects’, in which they address how digital and physical world marketing structures and mass data surveillance are used to influence our personal and social desires, as well as behaviours. Burrows and Powell toy with the disparity between behaviour in reality to that of its online parallels. The artists utilise aspects of these social online sources to open up discussion with their audience.